New Jersey Division of Travel and Tourism Appoints The Greg Evans Consultancy

Renown US specialist representation firm the Greg Evans Consultancy, also trading as GEC TR, has been appointed by the New Jersey Division of Travel and Tourism to be its first ever UK based agency, charged with building awareness of the Garden state within both the trade and media, increase product offering and as a result encourage bookings for once the border opens in November.

New Jersey, the ‘Garden State’, provides not only a gateway to the United States’ East Coast, but a wide variety of year-round experiences. Visitors can enjoy outdoor adventures, a huge variety of culinary offerings, educational opportunities, and a strong arts and cultural scene. With numerous state and national parks, 130 miles of beaches, skiing, tax-free shopping, historic sites, museums and more, New Jersey blends together its rich history and exciting present and offers picturesque escape opportunities for all ages.

Director Greg Evans commented, “We are excited to be working with such a diverse and fascinating destination such as New Jersey. We are very much looking forward to reconnecting with our trade and media colleagues following the challenges that the pandemic has bought about, and help to encourage travel to the United States from November.”

According to Jeff Vasser, executive director of the New Jersey Division of Travel & Tourism, “The UK and Ireland are extremely important markets for New Jersey and we’ve found visitors and the travel trade alike appreciate the depth and breadth of diverse offerings we provide here. We look forward to leveraging the strong experience and relationships offered by Greg Evans Consultancy to benefit our state.”

For more information or to start planning a New Jersey holiday, visit


PR Contact:


Anna Watt, PR Director 07815 898995

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