Meet The Team
We’re travel lovers, relationship builders, and big believers in the power of people. Meet the team behind GEC TR — the faces driving destination success in the UK and Ireland.
Julie Greenhill
Account Director / Owner
Julie has a wealth of experience gained over many years working with tour operators, selling and being product manager for destinations such as Bulgaria, Canada, Portugal, United Kingdom, USA and The Caribbean.
Julie has worked in representation since 2007 representing a wide range of destinations including Experience Scottsdale, Massachusetts, Louisiana, Mesa, Texas Tourism and Visit Tucson.
Now owner of GEC, Julie continues to share her knowledge, expertise, and enthusiasm with the media and all areas of the travel industry including airlines, travel agents, tour operators for GEC’s clients including Philadelphia CVB, The Countryside of Philadelphia, New Jersey Tourism, Visit Atlantic City and Destination Cleveland across the UK and Irish Markets.
Julie is Board Director and Chair of Visit USA UK, a member of the Visit USA Ireland Committee, a member of AWTE in the United Kingdom and is a Fellow of the Institute of Travel and Tourism.
Keith Horan
Director
Update pending….
James White
Account Director
James joined the GEC family having gained nearly two decades of experience in the Travel and Tourism industry. He has held positions across various industry sectors, including aviation, hospitality, representation, and tour operations.
James, who began his career in aviation, transitioned to sales before taking on product and contracting roles with renowned companies like TUI and British Airways. He subsequently held a similar position with London’s Clermont Hotel Group.
In recent years, James’s extensive experience and passion for travel has enabled him to leverage his industry expertise and his ability to establish and maintain strong, strategic partnerships within the travel industry. He has represented several U.S. states and cities across the UK and Irish markets.
Anna watt
PR Director
nna has over 20 years’ experience working on and leading PR campaigns for destinations throughout the world. Anna specialises in travel and lifestyle PR and can create targeted, strategic PR campaigns that dramatically enhances media visibility ultimately building and strengthening destinations awareness and growth.
Anna has strong trade and media contacts and has worked for GEC TR for 4 years. In that time, Anna has worked with both media and trade publications across the UK & Ireland including the Belfast Telegraph, Daily Mail, Daily Mail in Scotland, National Geographic Traveller The Guardian, The Times and Wanderlust and many more.
Phil Watt
PR and Marketing Consultant
Philip is a dynamic marketing and innovation professional with a unique blend of creative storytelling, product strategy, and cross-cultural experience. With a background spanning consumer tech, design, and journalism, he has led global initiatives, launched new ventures, and built brand narratives that resonate across markets.
Drawing on years of experience in the UK and Asia, Philip brings an entrepreneurial mindset and hands-on approach to travel PR and marketing. He holds a BA in Product Design from Central Saint Martins and began his career in the Royal Air Force.
