Meet The Team

We’re travel lovers, relationship builders, and big believers in the power of people. Meet the team behind GEC TR — the faces driving destination success in the UK and Ireland.

Julie Greenhill

Director / Co – Owner

Julie has a wealth of experience gained over many years working with tour operators, selling and being product manager for destinations such as Bulgaria, Canada, Portugal, United Kingdom, USA and The Caribbean.

Julie has worked in representation since 2007 representing a wide range of destinations including Experience Scottsdale, Massachusetts, Louisiana, Mesa, Texas Tourism and Visit Tucson.

Now co-owner of GEC, Julie continues to share her knowledge, expertise, and enthusiasm with the media and all areas of the travel industry including airlines, travel agents, tour operators for GEC’s clients including Destination Cleveland, Philadelphia CVB, The Countryside of Philadelphia,  Visit Annapolis and Anne Arundel County and Visit Atlantic City across the UK and Irish Markets.

Julie is Board Director and retiring Chair of  Visit USA UK (2022 – 2026) as well as being member of the Visit USA Ireland Committee.

Keith Horan

Director / Co-owner

Keith brings a wealth of experience and in-depth knowledge of the travel industry, having built an extensive career across the airline, retail, and tour operator sectors in a wide range of senior management roles.

Throughout his career, Keith has held a number of high-profile positions with leading travel brands including Balkan Holidays, BelAir, First Choice Holidays, Olympic Holidays, Thomas Cook and Transatlantic Vacations (TravelCity). His airline experience is equally impressive, with roles at Garuda, Sabena, and Virgin Atlantic Airways.

As co-owner of GEC, Keith works closely with the wider team on major consumer and trade events, including Unite and IPW, and has overall responsibility for the group’s financial operations. He is a highly respected and well-established figure within the UK, Irish, and US travel markets, with a strong industry reputation and an extensive professional network.

James White

Account Director

James joined the GEC family having gained nearly two decades of experience in the Travel and Tourism industry. He has held positions across various industry sectors, including aviation, hospitality, representation, and tour operations.

James, who began his career in aviation, transitioned to sales before taking on product and contracting roles with renowned companies like TUI and British Airways. He subsequently held a similar position with London’s Clermont Hotel Group.

In recent years, James’s extensive experience and passion for travel has enabled him to leverage his industry expertise and his ability to establish and maintain strong, strategic partnerships within the travel industry. He has represented several U.S. states and cities across the UK and Irish markets.

David Venables

Account Manager

David joined the GEC family with over a decade of experience in travel and destination marketing.

He has a strong understanding of the travel landscape and has built lasting relationships across key sectors. David believes in the power of clear, strategic storytelling to support measurable growth.

Commercially minded in his approach, he focuses on ensuring activity delivers genuine value for our partners.

In recent years, David’s passion for the U.S., combined with hands-on experience, has enabled him to share his destination knowledge with confidence, supporting stronger engagement across the UK and Irish trade.

Anna Watt

PR Director

Anna has over 20 years’ experience working on and leading PR campaigns for destinations throughout the world. Anna specialises in travel and lifestyle PR and can create targeted, strategic PR campaigns that dramatically enhances media visibility ultimately building and strengthening destinations awareness and growth.

Anna has strong trade and media contacts and has worked for GEC TR for 4 years. In that time, Anna has worked with both media and trade publications across the UK & Ireland including the Belfast Telegraph, Daily Mail, Daily Mail in Scotland, National Geographic Traveller The Guardian, The Times and Wanderlust and many more.

Phil Watt

PR and Marketing Consultant

Phil is a dynamic marketing and innovation professional with a unique blend of creative storytelling, product strategy, and cross-cultural experience. With a background spanning consumer tech, design, and journalism, he has led global initiatives, launched new ventures, and built brand narratives that resonate across markets.

Drawing on years of experience in the UK and Asia, Phil brings an entrepreneurial mindset and hands-on approach to travel PR and marketing. He holds a BA in Product Design from Central Saint Martins and began his career in the Royal Air Force.